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Beneath the spotlight in a San Francisco, Calif., performing arts theater,  Apple  marketing chief Phil Schiller was about to stage-manage one of the most anticipated product unveilings of the year. It was the first post-Steve Jobs reveal of a new iPhone. Schiller was comforted by what he saw in the darkened audience. “It’s really neat to stand here and see all the Apple logos glowing,” he said of computers on the laps of journalists, analysts and fans, all poised to send his words into the world. The lights dimmed, and Schiller stepped backward, stage left. A glowing iPhone 5 came up from beneath the stage, rising on a pedestal. “It is an absolute jewel,” he said. Schiller then pitched the phone’s features, including an 8-megapixel camera. A photo of a quiet cove flashed on the big screen. “The ocean just looks bluer on the iPhone 5,” he said, as an image of two boys, lying on green grass and smiling into the lens, replaced the cove. “Kids look happier. They real...

During  Apple 's earnings call in July, CFO Peter Oppenheimer  noted  that the company was "on track to have a very busy fall." Three months later, Apple has delivered on that promise with the introduction of two new  iPhones , two new  iPads  and updates to its Mac devices and software. On Monday, Apple will report its fourth quarter earnings, giving analysts their first real chance to question the top execs about the strategy behind these new products as well as concerns about supply issues and early demand. The iPhone will likely be front and center in the call. Apple is expected to report sales of  33 million iPhones  for the quarter, up from about  26.9 million  the same quarter a year earlier, but the real focus will be on sales of the new devices. Apple  previously announced  that it sold nine million of the  iPhone 5S  and iPhone 5C devices in the opening weekend. Analysts will be looking for hints a...