YouTube Music Awards Director Warns Viewers: Show Will Be Messy
Sunday's YouTube Music Awards — a new event for the Internet, influenced by the Internet and aired on the Internet — is taking a stab at reinventing the way fans participate and watch awards shows. YouTube chose its nominees based on musicians' YouTube stats, including video views, Likes, comments and channel subscriptions. The winners will be decided by share counts for the each artist's nomination video on Facebook, Google+ and Twitter. SEE ALSO: 6 Big Winners of the Inaugural YouTube Music Awards Getting fans involved in the voting process via social media isn't new (the MTV Video Music Awards and People's Choice Awards do it, too). However, Google is doing a few things differently: The powers that be bypassed the entertainment experts who normally choose nominees, and they opted to air the show on YouTube rather than on TV. But how will it all play out in the live stream on Sunday at 6 p.m. ET? Awards-show director ...