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There may not be quite as many people waiting outside  Apple  stores for an  iPad Air  as there has been for  other recent Apple launches , but the device may still have a very successful opening weekend. Gene Munster, a top Apple analyst with Piper Jaffray, said in an investor note Friday that he expects Apple to sell 2.5 million to 3.5 million iPad Air devices this weekend. If sales came in at the high end, that would be more than the 3 million devices sold during the opening weekend when Apple introduced the iPad Mini and fourth generation iPad. Unlike last year, Apple is staggering the launch of the two iPad devices by releasing the Retina iPad Mini later this month, which Munster argues accounts for the smaller lines. "Given that today's launch is only for the iPad Air, we believe that the shorter lines seen this year compared to last year's iPad Mini launch or the iPad 3rd Gen launch in March 2012 were to be expected," he wrote, noting that he co...

Facebook  stock surged to a new high in after hours trading after the company beat earnings estimates for the third quarter. Facebook reported earnings of $0.25 per share on revenue of $2.02 billion, coming in well ahead of Wall Street estimates for earnings of $0.19 per share on revenue of $1.91 billion. Facebook revenue for the quarter was up 60% from the $1.2 billion it earned a year earlier, thanks in part to continued growth in mobile ads. Mobile ads now account for 49% of Facebook's total ad revenue — or just under $900 million — up from 41% in the previous quarter and 30% in the first quarter, meaning Facebook is very close to being a truly  mobile-first company . "The strong results we achieved this quarter show that we're prepared for the next phase of our company, as we work to bring the next five billion people online and into the knowledge economy," said  Mark Zuckerberg , Facebook's cofounder and CEO, said in a statement. The social networ...

During  Apple 's earnings call in July, CFO Peter Oppenheimer  noted  that the company was "on track to have a very busy fall." Three months later, Apple has delivered on that promise with the introduction of two new  iPhones , two new  iPads  and updates to its Mac devices and software. On Monday, Apple will report its fourth quarter earnings, giving analysts their first real chance to question the top execs about the strategy behind these new products as well as concerns about supply issues and early demand. The iPhone will likely be front and center in the call. Apple is expected to report sales of  33 million iPhones  for the quarter, up from about  26.9 million  the same quarter a year earlier, but the real focus will be on sales of the new devices. Apple  previously announced  that it sold nine million of the  iPhone 5S  and iPhone 5C devices in the opening weekend. Analysts will be looking for hints a...